Nutrition messaging recommendations emphasize the audience
Tailoring, testing and simple language emerged as recurring recommendations in a review focused on raising awareness among adults.
Based on the published abstract. The full paper may contain additional methods, results and limitations.
The 30-second takeaway
The review supports designing nutrition messages around the intended audience: tailoring content, testing it with readers and using accessible language. Stories, images and repeated exposure through different channels were also recommended. These are recommendations for awareness and persuasion; the abstract does not demonstrate that such messages lead to healthier diets.
The abstract does not report comparative effect sizes or measured dietary changes. It combines reviews and reports, so the recommendations should not be read as results from a single messaging experiment.
What the review gathered
The authors brought together 31 publications, including 27 reviews and 4 reports. Eligible material addressed general health or nutrition messages, and the researchers summarized recommendations in words rather than pooling a single outcome.
Where the recommendations point
Suggested features included brief messages, a clear overall idea, stories and imagery. Distributing messages through mass media and social media was recommended to give the intended audience repeated opportunities to encounter them.
The original publication
Best practice recommendations for developing persuasive health and nutrition messages: a rapid review.
Denniss E, McNaughton SA, Russell CG et al.
Nutr Res Rev · 2026
- PubMed ID
- 41527509
- Record checked
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